I was thinking yesterday about social media. I started thinking about all the people I have come to “know” but have never met all because of social media.
When I started Freedom Cleaning Services almost five years ago, I figured we were going this alone. I knew nobody else in this industry. There were forums and such, and you could bounce ideas off of faceless words in a thread. But there was no real connection.
Two and a half years ago I figured out we should be more involved in social media. Yes, it was a way of making our brand more visible, but it has turned into a series of connections with people who do the same thing I do. Some are in the same local area as I am, some are flung as far away as Florida and California. And yet, I would have never had these connections if I hadn’t reached out and made them.
I keep thinking back to a blog post by Robyn Flach. Here is a world-renowned writer of a book on social media, helping out someone he has never met, thousands of miles away, because it was the right thing to do. This act would have been difficult, at best, ten to fifteen years ago.
Because of places like Twitter and Facebook, I have had the opportunity to connect with people who have helped me be a better business person. People like Steve and Jean Hanson from the Janitorial Store and MyHouseCleaningBiz.com, respectively. People like Perry Phillips of Home Cleaner Magazine . I have been able to interact with people like Pamela Muldoon who help me to understand that social media can be an amazing tool for business. People like Robyn Flach, who make me realize that social media is not always about enhancing my brand, but it’s also about being a better person.
Who have you “met” that has enhanced your life, your business, because you are able to connect with people you never would have known existed ten years ago?